While most coverage is high-level, here are the sessions and announcements relevant to Marketing Cloud / Agentic Marketing that were front and centre:

1. Leveraging Mobile Channel as a Growth Engine
   – Learned about how personalization, powered by unified data and Einstein AI, can deliver relevant messages at the right time using mobile channels like SMS, WhatsApp, push notifications, and in-app messaging.
2. 5 Omni-channel Journeys Every Company Needs
   – Email,
   – SMS
   – OTT
   – Push Notifications, and
   – In-App Messaging
3. How to make you first Marketing Agent – have you created yours?

Such amazing sessions on Day 1 (October 14’25) – which one is your favourite?
Reference: https://reg.salesforce.com/flow/plus/df25/sessioncatalog/page/catalog?tab.maincatalogyes=1660570521528001DDQT&search.product=1643812029327025ecxk